ODLTG

Online Digital Library of Traditional Games (Brazil)

Background

"Online Digital Library of Traditional Games" (ODLTG) is a digital collaboration between UNESCO and Tencent, to resurrect traditional cultural games in the form of an online digital library.

I was the only translator who also generates marketing contents
  • Multilingual translation — I was responsible for refining the translation from Portuguese to English, and translating
  • Institution collaboration — Crosspost interviews and articles with MIT on Twitter and Facebook
  • Generated readers' interests — 2.6K views on Medium with interviews conducted in Brazil

Challenges

: )
  1. Global scale project — the interviews and researches requires a huge amount of research across different continents
  2. Lack of digital information — traditional games were never a profit machine, people are not so keen about the topics, not to mention preserving the information on the internet
  3. Context conservation during translation — languages are constructed by contexts, words like sophistication are more likely to be unique to English than any other languages. How to preserve the context without confusing the readers is difficult
  4. Small hidden groups with low exposure — typically traditional games are preserved within cultural groups, where most do not bother to create or maintain digital footprints, reaching out to them requires strong networking skills and governmental supports

What's I've learnt

UNESCO Brazil meeting with Tencent
  • Context is king — the way how one tells the story determines how well your readers will buy-in.
  • Mutually beneficial cross-posting — cross-posting marketing is like cross-pollination: when groups of audiences share common interests, the message gets spread fast and wide.
  • Always reach out — most people wanted their stories to be heard, one will never run out of great stories to tell as long as you reach out.

References

UNESCO and TENCENT partner to Create an Open Digital Library on Traditional GamesCreating Open Digital Library on Traditional Games in Kenya | United Nations Educational, Scientific and Cultural OrganizationOpen Digital Library for Traditional Games and SportsSafeguarding traditional games needs actions by all, especially young peoplePR Newswire – 2016 Brazil

What's your story?

I'm always interested in hearing about new projects and opportunities.

Let's grab coffee or get on a Zoom call. You can tell me about the problems you are trying to solve. I'd love to listen and see if there is anything I can do to help.

ivanoung@gmail.com | +(852) 6126-3333